You may have heard about solo ads if you have been in affiliate marketing. If that’s not the case, it might be something new to you. These are email-based ads which you can buy right now. You need to find a reputable solo ad provider to access an email list of genuine subscribers. You can use this list to send dedicated emails to convey a promotional message related to your business and products.
The process is pretty straightforward. Find a reliable solo ad provider, access or buy the email list, and then use that list to send ads to the targeted audience. Many business organizations are trying this tactic because it has shown a higher conversion rate than other marketing tactics. These solo ad conversions will cost much less amount than other methods, and that’s why solo ads are quite beneficial for the SMBs.
Who should try solo ads?
Although solo ads are beneficial for every business, these ads work the best for:
- Firms with a tight marketing budget:
Not everybody plans to invest thousands of dollars into marketing. Many small and medium-sized businesses begin promotions with quite a tight budget. A couple of hundred dollars are enough to assess how effective solo ads are. Try this if you cannot spend a considerable amount of money on marketing.
- If PPC prices are quite high in your niche:
PPC costs in many categories are quite high. It will not help if you can pay only for a few hundred clicks. Try solo ads because the cost per click in solo ads is quite affordable. Find a reliable solo ad provider who guarantees genuine users. It will increase the visibility of your promotional content.
- If the competition is high for SEO traffic:
SEO or search engine optimization is an excellent way of increasing the flow of traffic on a website. It works pretty high, and that’s why everybody is investing in SEO. Achieving your marketing goals with SEO can be quite tricky if the competition is quite high in your niche. Many other website owners will be spending a lot of money to increase the organic search rank of their websites. Therefore, you cannot stay in the competition much longer if your budget is not so high.
- When you are planning to launch a product:
When you are ready for a product launch, and there is no hope that SEO tactics will draw quick traffic, you should try solo ads. Grab an email list in your niche, send the promotional emails to keen subscribers, and your efforts will pay off. That’s the power of solo ads, which makes it one of the most lucrative solutions for marketers.
How to find a solo ad list?
Many websites are providing solo ad lists. You should be a little cautious when buying solo ad lists because one list may not work for all. It may or may not benefit you if you use the same list used by your competitors. Therefore, you should look for a solo ad provider, who has a fresh list of subscribers to use for promotions. The chances of success will be quite high, and you will get more clicks.
You should always assess the performance and experience of a solo ad provider before making a deal. Be more careful if you are working to promote a small business on a tight budget. Thoroughly check everything before committing and ensure the subscribers will not unsubscribe to your list. That’s how you can use that email list much longer.
How would you know the number of clicks you are receiving?
The marketers assess the success of their marketing campaign by evaluating the results in numbers. The success of the solo ad campaign is measured by how many clicks a marketer gets. It is essential to know the exact amount of clicks to ensure you have bought the right email list. You can use a free WordPress plugin and other tools to reveal how many times your solo ads are clicked. It will help you in monitoring your progress and the effectiveness of your marketing campaign.
Can you create your own solo ad email list?
Hence this marketing tactic is pretty new and useful, and many new people have entered the market to create solo ad email lists. Is it an easy task to do? No, it is not easy because you can’t include every subscriber on the same email list.
Online ads work the best only when those ads are personalized to meet the target audience’s requirements. If a person is planning to buy a car and you are sending water purifier ads, he or she will quickly unsubscribe to your email list. It is tough to recognize what people are looking for and then place their email IDs in the right categories. That’s why only a few solo ad providers offer quality support, and others disappoint their clients.
It is a time-consuming process to create solo ad email lists. You may not have that much time and money to invest. Therefore, you should take the support of a solo ad provider instead of planning to become one of them.