In the past 10 years, we have seen different marketing platforms coming to light and fade away. But there’s one platform that remains to be a preferred form of marketing is emails.
Email marketing is said to play an important role in the success of a business. Whether it be an online business or an offline one, email marketing can give you long term benefits.
We can surely prepare an email list manually. But none of us have that much time to invest. There are other important things in business that needs attention. Every day, there are thousands of visitors to your site. As a brand, you need to interact with your prospective buyers to form that buyer-seller connection. Well, this is where the need for an email auto-responder comes into the picture. These tools can help you to maintain a list of customers and build a strong connection with them so that you can grow your business further.
Aweber and GetResponse are two of the best email marketing services in the market. Both the tools will help you to manage your contact list, nurture leads and segment campaigns. But you need to make sure that you are making the right choice for your business. To help you out, we have laid down a detailed comparison between two of the services.
What are Aweber and GetResponse?
Before we move into the detailed comparison, let us first get to know what exactly these tools are for.
We can surely manage our contact list manually. But that would take you a hell lot of time. Also, managing that many contacts are not humanly possible. This is why we make use of tools like Aweber and GetResponse. These tools are used for hosting your email contact list, sending emails and newsletters to customers, creating templates, etc. along with that they also allow you to automate your responses to communication. This is done via auto-responders.
Aweber is a tool that is completely dedicated to email marketing. It comes loaded with features including analytics tools, customizable email lists, and others. The tool is all about automation and segmentation.
GetResponse, on the other hand, offers you with plenty of associated products. With the help of this tool, you can create business emails and send them to your contact list. Not just that but it will also allow you to track and optimize your marketing campaigns.
Both tools are popular and provide you with multiple benefits. This is why it often gets difficult to two choose between the two. To make the right decision, we need to get to know about these tools in more detail.
Aweber And GetResponse: Which Is Better?
Finally, we have reached that part where we will compare both the tools based on various aspects. Some of the main aspects are price, features, ease of use, etc. From this detailed comparison, you will get a good idea about both the tools. This will help you to make the right choice for your business.
- Pricing
When you have to run a marketing campaign, deciding on your budget is very important. Aweber and GetResponse both have their packages to offer. Let’s take a look to find who offers the most affordable plans.
To start with GetResponse you get a wide range of features from the tool. It also offers you great discounts if you pay your bills on a 12 or 24-month basis. There are four plans offered by GetResponse. This include:
- Basic: This particular plan starts at $15 every month. By opting for this plan you can send a countless number of emails to up to 1000 subscribers on your list.
- Plus: This plan is priced at $49 every month and can support up to 1000 subscribers.
- Professional: You have to pay $99 per month to send emails to up to 1000 subscribers.
- Enterprise: The plans start from $1199 every month to list exceeding 100,000.
GetResponse seems to have plans in store for all types of customers. Whether you have a big business or a small one, you can pick GetResponse to support your mailing list.
Now coming to Aweber, they are known to offer five different plans to the clients. The plans don’t have names. Instead, they are based on the size of your mailing list. Here you go with the details.
- For 500 subscribers you pay $19 per month.
- For 501 to 2500 subscribers, you pay $29 every month.
- For 2,501 to 5,000 subscribers, you pay $49 every month.
- For 5,001 to 10,000 subscribers, you have to pay $69 per month.
- For 10,001 to 25,000 subscribers, it will cost you $149 per month.
In case, you have a list of more than 25,000 subscribers then you have to take a quote from Aweber to manage your monthly costs.
From the cost of the plans, we can see that GetResponse gives you up to 1000 subscribers at just $15 but Aweber offers 500 subscribers list at $19. Not only the number of subscribers is less but even the costs are high. So in terms of price, GetResponse takes the cake.
- Features
This is probably the main criteria that we need to look into. This will ultimately help you to choose the right option for your business.
Both tools are equipped with loads of features. Before we draw any conclusion, we need to first look into the features offered by both the tools.
Aweber:
Let us first start with Aweber.
- It offers you more than 700 email templates. Each of the templates is mobile-responsive and is provided with a drag-and-drop editor using which you can customize them.
- You also get the option of customizable email automation.
- It also gives you the ability to completely schedule all of your email campaigns in advance.
- It is mobile-friendly and comes with customizable sign-up forms that help in collecting email addresses.
- You get a suite of mobile applications using which you can easily manage your campaigns from any place you want.
- It promotes high functionality for creating segmented email lists.
- You also get the option of email tracking. This feature helps you to click-through, view open rates, and more.
GetResponse:
Now it’s time to take a look at the features provided by GetResponse.
- You get more than 500 email templates along with a drag-and-drop editor which will help you to create emails.
- You are provided with several dynamic content features using which you can personalize all your emails.
- It also has a preview feature that allows you to see how/what your email looks like on other devices.
- You also get the option of email segmentation. This is a very important feature as it helps you to send targeted emails to a particular type of subscriber.
- The tool also has a calendar to help you automate and organize your email campaigns.
- It has the perfect timing option that allows you to send messages when you have most of your contacts active.
- The tool also gives you an analytics dashboard to see all the details including clicks, opens, and shares.
From the pointers mentioned above, we can see that both the services offer all of the important features that you need for an email campaign. But GetResponse gives you additional functionality for customizing and building your emails. As far as Aweber is concerned, it gives you get plenty of automation features. It is also optimized for your mobile devices.
- Ease of Use
Now that we have compared the features of both the services, it’s time to compare for ease of use.
Aweber:
In Aweber, you need to first create and set-up your account. once that is done, you will be given instructions to create your email list. You will be guided by the process so that you don’t face any problem.
In the first step, you are required to enter some personal details. Next, you are asked to describe and name your email list. after that, you need to customize the confirmation mail that you are going to send to your subscribers. Now you will be directed to the dashboard where you can use the tabs set-up your email campaign.
You can now create messages, add more people to your list, build-up sign forms and more. The good thing is that all these functions feel very easy to use. It can be used even by a person who is using the service for the first time. If you still face problems then you can take help from the comprehensive knowledge base that is offered by the tool.
GetResponse:
Now coming to GetResponse, the first thing you need to do is sign-up and verify your account. Once that is done you will get to explore your dashboard. This will help you locate all the important functions. Not just that but you will also be given useful tips for each function. After that, you can get full access to your dashboard.
You can now create your email list, set-up automation features, build emails, etc. Unlike Aweber, this may take you some time to learn. Once you get the hang of it, you will find it easy to use. To help you out, the tool has a dedicated help center. You can get your doubts clear from there.
- WordPress Integration
WordPress is considered to be the best platform for email campaigns and you will surely agree to it. You can include an opt-in form on your website to get your visitors to join the list. Both the tools are multi-platform options and you get the WordPress integration features from both the tools.
Aweber is known to offer you a solution in its Web Form Plug-in. With the help of this tool, you can easily create sign-up and add them to your WordPress site. You can also let your visitors to opt-in your list.
On the other hand, GetResponse allows you to provide your visitors with the opt-in option on your site. Your visitors can now join-in while completing the registration or commenting. Not just that but it can also be integrated with BuddyPress, WooCommerce and Contact Form 7.
- Reporting Analytics
When it comes to reports and analytics, we expect beautiful designs. In this case, both the services offer you great tables and graphics. you can use these features to track your emails.
Both the services have a well-organized format which makes it easier for you to find the details without putting in much effort. along with email open rates, you are also provided with other important details. for example, which links were clicked, your ROI, etc.
The good thing is that both the tools give you a lot of reporting options. This makes both the services efficient for your campaigns. In this aspect, it is hard to declare a winner as both the services are equally good.
- Managing segmentation and subscribers
If you talk about email marketing, it doesn’t involve too much effort when you have already set-up your campaign. But if you want to boost your ROI then managing your subscribers is very important.
Aweber allows you to segment your subscribers in many different ways. This include, who opened your links, what is their location and what they purchased. It also allows you to add custom options to make your task easier. Not just that but it also helps you to give a more personal experience to your readers.
Coming to GetResponse, it offers you plenty of options for segmentation and managing your subscribers. The options offered are almost as same as what you get from Aweber.
Aweber and GetResponse For Solo Ads
As you already know Aweber and GetResponse are both email marketing tools, they are used by businesses to manage their email contact list, send and emails and creating templates. Due to the features offered by these two tools, it makes them an ideal option for solo ads.
If you are planning to promote your business through solo ads, then you can make use of either of these tools. They will help you manage your email contacts so that you can send your solo ad promotion to all your contact list. Not just that but they also offer you analytic tools using which you can check the performance of your solo ads.
Aweber and GetRespone may differ in terms of features but both the tools can be used for solo ads. Whether a small business or a big one, you can make use of these tools to benefit your solo ad promotion.
Conclusion
Switching your email marketing tool is the last thing you want to do. This is why you need to make the right decision. Aweber and GetResponse, both are very reputable email marketing services. They both have similar features. But if you judge the services based on pricing then GetResponse is way better than Aweber. They not only offer you affordable rates but they also have well-defined plans. You can also put them to use for your solo ads promotion. From the comparison, you already know which service offers you what. Now it’s up to you to decide which tool suits your requirements the best.
