Are you an e-commerce entrepreneur or blogger? What are you doing to get traffic to your site? Starting an online business in any niche is challenging, and the biggest issue newcomers experience is the time it takes to build traffic.
Without traffic, no-one is visiting your site, and no-one can take advantage of your value offer. Your site could have the best content and the best products at the lowest prices, but if there’s no traffic – there’s no business.
So, how do you build traffic? Solo Ads traffic takes the challenge out of starting your online business. With Solo Ads, you get an instant, viable source of traffic for your website.
Sound good?
Let’s unpack everything you need to know about using Solo Ads to build your website traffic. With a few practice campaigns, you could be on your way to building your list and growing your business.
The Problem with Sourcing Traffic
Internet marketers use a variety of methods to drive traffic to websites. Traditional SEO methods of backlinking and guest posts do pay dividends. However, it’s a medium to a long-term strategy that might take more than 6-months to produce results.
Social media presents a great way to capture new leads. However, you need a dedicated social media strategy. You’ll also need a decent following to have any credibility on these platforms. Chances are your company, brand, or blog and don’t have influencer status right now.
Building traffic in the early stages is possibly the most challenging part of building your online business. Solo Ads present you with a means of reaching prospects, capturing leads, building your list, and filling your sales funnels. If you’re looking for instant results, Solo Ads are what you need to build traffic fast.
What Is a Solo Ad?
Great, by now, you’re probably frothing to find out what Solo Ads are all about, right? Solo Ads provide you with a platform to reach prospects. There are individuals and companies out there that spend time collecting large email lists. They have lists available in different product categories and various functions – such as a list with a high opt-in conversion rate.
The list owners sell email ad campaigns to bloggers, website owners, internet marketers, and affiliates looking to promote brands or products. You design an email advert with a link to your website, and the Solo Ads vendor sends out that email to their list.
You pay based on the people that click on your ad and visit your site. In essence, it’s like PPC (Pay-Per-Click), but with much higher conversion rates. Solo Ads traffic provides you an effective means of capturing new leads and promoting products.
How Can Solo Ads Help Me Build Traffic to My Website?
With Solo Ads, you get an affordable way of reaching a targeted audience. Sure, you can do that with Facebook Ads, but it’s going to cost your more per impression, and your conversion is much lower. If you find the right Solo Ads vendor, you could receive conversion rates that you could only dream of with other marketing strategies.
To plan an effective solo Ads campaign, you need to focus on your ad design. The ad you send out is your touchstone to your website. It must display your value offering and a call-to-action (CTA) that’s enticing, capturing the attention of your prospect.
You could have access to the best list in your niche, but you won’t get any results from your campaign if your ad is terrible. If you’re struggling with your creative skills, then hire an ad company to do the design work. There are plenty of freelancers offering design services on platforms like Fiverr and Upwork.
The vendor delivers your ad to the prospects on the list, and you sit back and watch the traffic roll in. Sounds so simple, right?
What Does It Take to Build a Solo Ads Business?
If you’re wondering what it takes to start a Solo Ads business, to start, you’re going to need a list of at least 5,000-addresses with active subscribers. Vendors collect these addresses from email opt-in pages, lead forms, and squeeze pages.
It takes time to build a Solo Ads business and your list. Therefore, initially, most vendors start as Solo Ads buyers themselves. They create squeeze pages with free offerings directed at target niches, building a list of opt-in prospects.
The average cost of the traffic to your page works out to around $0.4 to $0.6 per visit to the squeeze page, and the average opt-in rate is between 40% to 50%. If we work on the lower rate, it will cost you 5,000 visits x 100/40 x $0.40 = $5,000. Therefore, you need at least 12,500-visitors to your squeeze page to reach a list size of 5,000 subscribers.
How Do I Find a Solo Ads Vendor? Are there Solo Ads Scams?
There are dozens of individuals and companies offering Solo Ads lists. As a newcomer, you need to find the right vendors to work with or risk wasting your marketing budget. There are plenty of horror stories involving negative testimonials around Solo Ads.
Some individuals feel Solo Ads are a waste of money – and in some cases, they can be exactly that. If you don’t feel like burning your marketing budget on a list of rubbish contacts, you need to do your homework before signing up with a vendor.
The best Solo Ads traffic comes from curated, qualified lists that have a history of performance. When signing up with your Solo Ads provider, you’ll need to make some inquiries about the list’s status and history.
Reach out to the contact email of the owner, and ask them the following questions.
How did they build the list? – Some owners just scrape email addresses from websites and create spam lists. They don’t care about the efficacy of the list, bounce rates, or spam reports. Make sure the owner can verify the source of the data they offer you.
What performance can you expect? – Ask them about the performance of previous campaigns using the list.
What is the bounce rate? – If people are bouncing, the owner needs to remove them from the list. If they have no bounce policy, walk away.
What is the spam report average? – If the spam report average is higher than 0.1%, don’t bother using the provider.
Some of the other important questions to ask your Solo Ads Traffic provider include the following.
- Can you mail to free or paid offers?
- Are you paying for unique or raw clicks?
- How many clicks can you expect?
- How long does it take the provider to send your email ad?
- Do they have an in-house design service?
- How frequently do they update their lists?
- Are there going to be any other URLs in the email other than yours?
After selecting and vetting your Solo Ads provider, you’ll need to place your order. Most providers offer payment for the service using a credit card or PayPal. Some might provide alternative e-wallet payments like Stripe.
It’s important to note that there are no refunds for Solo Ads lists. This model protects the vendor and yourself. Therefore, any money you dedicate to a Solo Ads strategy is a sunken cost for your business, and you won’t get a refund if it doesn’t work.
What Kind of Budget Do I Need for My Solo Ads?
Some Solo Ads vendors make their ads sound so convincing that internet marketers are ready to throw thousands of dollars at a campaign. We strongly recommend you fight this urge and start small. Starting with a small budget allows you to test the Solo Ads provider.
Using this strategy, you can test several Solo Ad providers simultaneously and see which offer offers the best value for your money. We recommend starting with a budget of $250 for your first Solo Ads campaign. Resist the urge to spend more.
When planning your budget, it’s all about your return on investment. If you’re not receiving a minimum ROI of 3:1 on your money, then it’s not worth your time or effort in running the campaign. Therefore, if you’re spending $250 on a campaign, you need to be earning $750 in gross sales from the exercise for it to be worthwhile.
How Do I Design a Solo Ad?
When planning your Solo Ads budget, you’ll need to account for your ad’s design costs. Some vendors offer in-house design services. This model helps you save on costs, and some companies have a top-quality design team specializing in creating Solo Ads.
However, if you’re dealing with a company that requires you to provide the ad design, you’ll have to find it elsewhere. As mentioned, there are plenty of affordable one-off designers available for hire on platforms like Fiverr and Upwork.
You should pay between $5 and $10 for your Solo Ad design. Get a designer to create four or five designs, and choose the best from the bunch for your campaign.
How Do I Track the Performance of My Solo Ad?
After setting your design and advertising budget, it’s time to put everything into action. When your provider sends out your email offer to their list, you should start to see an uptick in traffic visiting your site. Using Google tools, you can check on the source of traffic.
Some providers run scams where they send your email out to thousands of addresses in emerging markets. If all your clicks come from countries in Asia, India, and Africa, the provider is scamming you, and you’re wasting your budget. Make sure you monitor your traffic sources to avoid making a painful mistake with your Solo Ads provider.
It’s advisable to have spreadsheets set up to monitor your traffic flow and any new prospects that convert your value offering, lead magnets, or tripwires. Your goal with your traffic is to convert it into your funnel, capturing the lead as your own.
With this model, you can start to build your email list with qualified prospects right away.
What Niches Benefit from Using Solo Ads?
There are Solo Ad lists available in every niche you can think of. From weight loss to personal development, there’s a list out there that can benefit your business. When signing up with your Solo Ads traffic provider, we recommend asking them for a list of the niches they work in.
Some vendors have email lists in hundreds of categories, while others specialize in specific niches. We recommend going with specialized niches where you can. These vendors spend time curating and tailoring their lists to be effective. Many of them cross-over with each other, offering you plenty of fresh prospects for your business.
What Results Can I Expect from A Solo Ads Campaign?
Results can vary from your Solo Ads campaign. As mentioned, you get some shysters out there that are scam artists posing as Solo Ads vendors. However, you should see good results from your first campaign. Most providers realize you’re testing them on your first order, and they want to impress you.
Therefore, it’s important to measure the success of other campaigns. Don’t take your eye off your second campaign metrics because you had good results with the first one. Some vendors will give you a story saying the last user got an 8% conversion rate from the list for a weight loss product.
Whatever the spiel they give you, the proof is in the pudding. You’ll know right away if you wasted your budget, or if the list produces the results you expect.
When working with Solo Ads, there are the “3 Evergreen Big Niches” to consider. These niches are
- Business opportunities
- Diet, weight loss, and beauty products
- Love life and relationships
If you’re targeting these niches, then chances are Solo Ads will work well for you.
Is Solo Ads Traffic the Best Way of Building My Traffic Fast?
Yes, Solo Ads is, without a doubt, the fastest way to build your list and your online business. With as little as $250, you can start reaching out to customers without doing any SEO or marketing activities.
However, you need to ensure you find the right provider, and they offer a good-quality list. If you do find a good list, the results will blow you away.